Electric Shuffle
Chicago Venue Launch Campaign
Campaign branding for the opening of the Electric Shuffle venue in Chicago.
The Brief
To produce a variety of print and digital assets to market the new Electric Shuffle venue in Chicago.
To develop the Electric Shuffle brand and work closely with the Creative Director and US marketing team to drive engagement.
Ilustrations
For each new venue an illustration was created by Louise French to show off the new venue as well as landmarks from the new city.
Two versions were created, a day and a night version. This allowed a different approach, and provided some variety, depending on if we were marketing a day or a night event.
Icons
The Electric Shuffle icons had first been created for the New York venue for a shorthand reinforced visual of the value propositions.
For the Chicago launch they had been updated to reflect the evolution of the Electric Shuffle brand adding a more sketchy stroke, the paper texture and a less clean "vector" aesthetic.
Social
The approach to socials was wide and the strategy came from the US marketing team.
Below are a couple of examples including the bespoke CGI edited footage to insert the Electric Shuffle brand throughout Chicago.
As well there is a simpler video showing the different value propositions using the sketchy icons and paper texture with a typewriter text effect.
Print Materials
A collection of some of the different print materials used in the launch campaign, including posters, a-frames, neighbourhood outreach cards, an influencer box and the photograph folio for in the venue.
